Est. 2013 · Dubai, UAE
ABOUT US
Since 2013 · Dubai, UAE
Not built around watches. Built around trust.
Founded in Dubai in 2013 under the patronage of His Highness Sheikh Mohammed Bin Rashid's Dubai SME initiative, LuxurySouq was built on one principle: that the world's most extraordinary timepieces should be accessible to those who truly appreciate them. We source globally, authenticate rigorously, and serve with absolute discretion.
Our clients include collectors, investors, entrepreneurs, and families across the Middle East, Europe, Asia, and beyond. What they share is a demand for authenticity, access, and a relationship they can trust across generations.
Our Founder
Khaled Mohamed Ebrahimi
Founder & CEO, LuxurySouq
Khaled Mohamed Ebrahimi is an Emirati entrepreneur born in Dubai in 1985, the son of a family with deep roots in the luxury watch trade. His academic path was built for exactly this world: a BBA in Accounting from the American University of Dubai (2007), a Graduate Gemologist certification from the International Gemological Institute (2008), and a Master in International Business — Luxury Goods Management from the University of Geneva, Switzerland (2010).
After five years in banking at HSBC, Khaled made the decisive move in 2015 — leaving his corporate career to dedicate himself entirely to LuxurySouq. What began in 2013 as a 1,500 sq ft space with a team of five has grown into one of the most recognised luxury watch platforms in the world, with a curated inventory valued at over $20 million USD spanning 70+ Swiss brands.
Today, Khaled's personal Instagram @luxurysouqls commands over 2 million followers, making him one of the most influential watch personalities globally. His story — from Dubai trader to international tastemaker — was featured in the widely shared podcast "The Rise of Dubai's Watch King" (Apple Podcasts, November 2025).
The Experience
Why Clients Choose Us
Discretion
Every client relationship is handled with the highest level of privacy and confidentiality.
Authenticity
Every watch is rigorously authenticated — serial verification, movement inspection, and condition assessment.
Speed
Fast, frictionless transactions with same-day response for serious buyers and sellers.
Transparency
Clear pricing, honest condition reports, and no hidden fees — ever.
Market Expertise
13+ years of data, relationships, and instinct across the global luxury watch market.
Global Sourcing
Access to references unavailable through retail — from auctions, private collections, and dealer networks worldwide.
Private Access
Exclusive pieces available only to our network — not listed publicly.
Long-Term Relationships
We invest in client relationships built on trust, not transactions.
As Seen In
Press & Media
Gulf News
"Luxury Souq reimagines luxury retail with expanded collection and revitalised shopping experience. Khaled Ebrahimi's vision is reshaping how the region buys and sells pre-owned timepieces."
Chrono24
"Verified trusted partner since 2014 — one of the most established pre-owned luxury watch dealers in the Middle East on the world's leading watch marketplace."
CurlyTales ME
"59 Seconds With The World's Leading Watch Dealer — Khaled Ebrahimi of LuxurySouq on authenticity, access, and the art of the deal."
The Green Currency
"How Khaled built a $20M+ watch empire from Dubai — a story of expertise, trust, and relentless passion for horology."
Apple Podcasts
"The Rise of Dubai's Watch King — Khaled Ebrahimi on building LuxurySouq, the luxury market, and what it takes to earn the trust of the world's most discerning collectors."
A Timepiece Is Never Just a Watch
More Than a Watch
It is everything you have worked for — on your wrist.
Certifications & Achievements
A track record of expertise and recognition in the world of luxury timepieces.